A career built around starting from zero.

Built Southeast Asia GTM from zero across Malaysia, Thailand, and Vietnam, including local sales, channel partnerships, SI and cloud ecosystems, and regional delivery capabilities.

Helped lead the company’s transition from on-premises industrial software to SaaS and then AI-native business models, co-creating enterprise agent workflows across supply chain, warehousing, procurement, fulfillment, and operational monitoring.

Earlier work included capital introduction, industrial-software brand repositioning, ecosystem and marketing foundations, and data-platform and intelligent-operations programs for strategic accounts.

Led post-investment operations across Fosun’s retail and consumer portfolio, helping management teams connect strategy, channels, online and offline operations, and growth priorities.

Led strategic business development with platforms including Alibaba and Tencent, connecting external ecosystem capabilities with the operating needs of portfolio brands.

Commercialized Baozun’s internal digital capabilities into external offerings, leading digital business development and DTC, O2O, and omnichannel solutions for brands and enterprises including Adidas, Nike, I.T, BYD, and Indonesia’s MAP Group.

Later built the FMCG business unit from zero, leading China e-commerce operations and growth across Tmall, JD, and brand-owned sites for international brands including Unilever, AB InBev, Heineken, and Disney.

Advised companies including Li-Ning, Mengniu, Porsche, Nokia China, and JIC on digital transformation across strategy, organizational capabilities, operating models, and IT systems.

Managed complex transformation programs across their full lifecycle, translating strategic goals into program structures, delivery roadmaps, and cross-functional execution.

Delivered manufacturing execution, quality-management, and enterprise-system programs on the Rockwell FTPC platform, working across implementation, business analysis, and project delivery.

Supported organizations including KLA, Boeing, Flextronics, Chery Jaguar Land Rover, and Nestlé, connecting plant requirements, system design, and deployment across teams in China and the United States.